I was born in 1984, Buenos Aires. I am a professional visual storyteller, product and content strategy. My background includes photography, advertisement, digital products and contents, mobile industry and storytelling.
From my background in communications, I know the images, products and the message they transmit in the best way possible. I have a degree in Communications (Argentinian Catholic University), a Master Degree – Management Content (Austral University), Photographer at Argentinian School of Photography, Website Desing at Da Vinci School and Bachelors Degree in Latin America Photography at Motivarte School of Photography.
In 2019, I completed the workshop with Diego Ortiz Múgica about “Photometry, contrast control and Lighting”.
I worked in the digital teams of Claxson (Playboy TV Latin America, FTV, Infinito, Much Music, Venus and G Channel) as mobile producer. For three years in The Walt Disney Company Latin America as Content Distribution Coordinator. Then, I started to work at Turner Broadcasting System as Digital Product Manager for Latin America. I moved to Sao Paulo and I worked in the Brazilian Team to improve the digital content. After this experiencia, I managed the MCN called UPlay for Telefe. Currently Iwork as a Multiplatform Manager for Comedy Central Latin America in Viacom.
In my experience, I worked in the product or content side with the objective of maximize sales, revenue, market share and profit margins. My focus in the product management is to drive new product development. That is, new products that are better and differentiated to create benefits and value for the customer. The customer’s reaction is the main indicator of product profitability and success.
I have participated as a public speaker on stage events about Visual Storytelling, Digital Content, Mobile Photography, Transmedia Storytelling.
I had a weekly review about Digital Media Trends on the Radio Program “El exprimidor de Ari Paluch” and “Estilo Anama” (with Anama Ferreira). I gave workshops about Mobile Photography at Distrito Audiovisual de la Ciudad de Buenos Aires, Editorial Perfil , Adidas Running Team, Catholic University at Buenos Aires, Turner Broadcasting System Latin America, Austral University and Google. In Google, I gave in the You Tube Creator Camp 2015, for the best digital creators in Latin America. The workshops teach of how hone their skills on creative storytelling and tell a perfect story by a combination of photography, text and video, using only a simple tool like a mobile device.
Speakear at Mobile Day 2014 “Visual Storytelling en multipantalla”, Chile Media Show 2011. Conference: “Hábitos de los jóvenes en Internet y en Telefonía Celular: su relación con la televisión” and “Seminario Internacional EspacioTendencias” de la 37a. “Feria Internacional del Libro” – Buenos Aires.
I am one of the early pioneers and leading artists of Mobile Photography revolution in Latin America since 2010. I Founded Popckorn Project and BAMF (Buenos Aires Mobile Festival). It was set up to promote the best work in the genre, and to give a platform to talented yet unrepresented photographers.
I am a professor at Argentinian Catholic University (Argentina) since 2013. (Marketing, Digital Media, Media Planning & Digital Manegement Content).
In 2019, I participated as Faculty in the thirteenth Salzburg Academy on Media and Global Change. This year’s Academy gathered 73 students, 19 Faculty, and 20 visiting scholars around the theme of The Cost of Disbelief. The program was anchored by an opening keynote address from Bangladeshi photojournalist and activist Shahidul Alam, which focused on the theme of vulnerability, trust and courage through the medium of photography. Elisa Lees Muñoz, executive director of the International Women’s Media Foundation, sparked meaningful discussion on the intersection of gender, media, and reporting. Kerry Donahue, Lindsay Abrams, and Stephanie Kuo from Public Radio Exchange (PRX) led students from asking “what is a podcast?” to creating their own audio show trailers on media literacy. And Naja Nielsen, digital director of BBC News, posed meaningful questions about journalistic responsibility, impartiality and the freedom of speech. These guests were supported by over 35 seminars, workshops, and screenings, along with a series of reading groups that strengthened our students’ capacity for exploring journalism and media with a critical eye and heightened cultural awareness.
My objetive is to continue to develop my skills and knowledge in my field of expertise, always looking for new opportunities and experiences.
- YouTube Certification – Audience Growth (2016)
- IMS Certificate on Spotify, LinkedIn, Waze, Twitter (2018)
- BA emprende (Startup Course) (2014)
- “Inspiring the Future” – Singularity University, Silicon Valley. The workshop was on April 9th and 10th (2013), and gathered four of the most renowned professors of the University: Salim Ismail, Daniel Kraft, Rob Nail and Raymond
About Popckorn Project
POPCKORN’S MISSION IS TO COMMUNICATE STORIES THROUGH SNACKABLE CONTENT.
In 2010 Javier Siriani created POPCKORN, a blog dedicated to mobile photography, with the aim of spreading a new form of expression.
Visual Narratives, exploring the world through the lens of mobile phones. A platform that brings together the interest in communicating and the impact of new technologies, from the cultural perspective.
Our role: to expand and strengthen the power of real-time storytelling, encourage digital artists, provide a space for meeting, discussion, exchange, learning and sharing knowledge on this new photography paradigm. Capturing, editing and sharing moments as they happen. First there was analog photography, then digital, and now mobile and social.
Together with FWTV (the first web TV channel in Latin America), we created POPCKORN VOD, a show featuring mobile photography pioneers from around the globe: Sion Fullana (US), Philippe González (Spain), Markus Spiering (Germany), Cadu Lemos (Brazil) and Inés Pujana (Argentina), among others.
The partnership with FWTV expanded and POPCKORN produced four web shows: Ritual Tattoo, Bici On, Producir Cambio and Huella Animal. All videos were made with smartphones.
POPCKORN delivered workshops and specialization courses at the Audiovisual District of the Buenos Aires City, Perfil Editorial, Ciudad Oculta, FWTV, Turner Broadcasting System Latin America, Adidas Argentina, Universidad Católica Argentina and Universidad Austral.
In October 2015, we conducted a Classmate (workshop) in the YouTube Creator Camp in Buenos Aires for Latin America’s leading content creators.
Since 2013, we are developing the first mobile photography festival in the region called Buenos Aires Mobile Festival.
Who are your influences? Robert Doisneau, Henri Cartier-Bresson, Ernst Haas, Mary Ellen Mark, Elliott Erwitt, Sebastio Salgado, Cecil Beaton, Fan Ho, Don McCullin, Marcos Lopez, Andy Goldstein, Steve Jobs and Gustavo Cerati.