“You don’t take a photograph, you make it.” – Ansel Adams
Magister in Content Management, graduated in Advertising and Institutional Communication & Photographer. Specialized in New Media, Digital Transformation and Digital Strategy. I am also a Professor of Communication, Media & Marketing at Pontifical Catholic University of Argentina. My research expertise includes digital/mobile media consumption, branding, and strategic management in emerging media/communications industries. My current studies involve AI in media, media brand trust assessment, transformation of media, audience engagement conceptualization/measurement, development and marketing of mobile media content and cross-platform audience behavior,.
I base all my work in the art of telling a good story.