About Me

Javier Ignacio Siriani

Strategic Digital Media & Marketing Expert | Driving Revenue Growth | Content Marketing | University Professor | Captivating Storyteller for brands and people. Specialized in Digital Media, Photography, Growth Marketing and Digital Strategy.


«I breathe digital,
and content beats strongly
in my blood.​»

My Background

I’m Javier Siriani, an Argentinian-born, with Italian roots, currently living in Buenos Aires. I am an artist, advertiser and brand strategist with 18+ years of experience in creativity, branding, innovation and business. 

My professional background involves photography, digital content management, website/app development, and spearheading digital business initiatives across multiple companies. Through my extensive work with digital products, I’ve gained a deep understanding of product team requirements within dynamic, agile environments. My research focus encompasses digital and mobile media consumption, branding, Product Growth, and strategic management within evolving media and communication sectors.

Currently, my studies revolve around AI applications in media, assessing media brand trust, media evolution, conceptualizing and measuring audience engagement, developing mobile media content, marketing strategies, and understanding cross-platform audience behavior.

My educational background includes a Bachelor’s degree in Communications from the Pontifical Catholic University of Argentina, a Master’s degree in Content Management from Austral University, and training in photography from the Argentinian School of Photography. Additionally, I pursued Website Design at Da Vinci School, completed a Bachelor’s Degree in Latin American Photography at Motivarte School of Photography, and earned a Postgraduate degree in Digital Business from the Pontifical Catholic University of Argentina.

My journey into digital content strategy began early in my career as a Mobile Producer within Claxson’s digital teams, overseeing platforms for notable brands like Playboy TV Latin America, FTV, Infinito, Much Music, Venus, and G Channel. Following this, I transitioned to The Walt Disney Company Latin America in 2008 as a Content Distribution Coordinator before stepping into the role of Digital Product Manager at Turner Broadcasting System Latin America three years later.

My professional path led me to São Paulo in 2015, where I actively contributed to enhancing digital content within the Brazilian market. Subsequently, I spearheaded the management of UPlay, a MCN for Telefe in Argentina, leveraging my expertise in content management. Joining VIACOMCBS in 2016 marked another pivotal moment in my career as I assumed the role of Multiplatform Manager for Comedy Central, MTV, and Paramount Network Latin America. Here, I directed multiplatform programming content and crafted comprehensive content strategies for non-linear platforms across these channels.

Amidst the challenges posed by the pandemic in 2020, I embarked on a new chapter by joining LA NACIÓN as Lead Commercial Digital Development. Collaborating closely with LN’s partners, I played a key role in curating experiences, developing innovative products, and launching products such as LN Propiedades, LN Campo, LN Bienestar, and LN Movilidad.

In 2022, I took on the position of Head of the Ad Solutions Team at Futbol Sites / Playmaker, overseeing a team of 23 individuals. Our primary objective revolved around establishing a hub of excellence for digital ad content experiences, forging deep connections with fans through compelling storytelling. I led the Bench Brand Lab, which focused on Branded Content & Creative Hub, along with spearheading Advertising BI & Research and managing the Media Strategy & Client Solutions Team.

In 2024, I started a new challenge as Director at Lanzallamas. With more than 17 years of experience, Lanzallamas is a digital agency focused on creativity, production, and social first. We work on multi-platform, media buying, and influencers.

Regarding my professional experience, I worked either in product or content side with goals in maximizing sales, revenue, market share and profit margins. Explore new growth opportunities systematically in any part of the customer journey, from awareness through marketing to brand ambassadors by optimizing the product.

I am a professor at Pontifical Catholic University of Argentina  (Argentina), Universidad de La Sabana (Colombia) and Universidad Buenos Aires (Argentina). (Marketing, Digital Media, Media Planning, Marketing Innovation & Digital Management Content).

In 2019, I participated as Faculty in the thirteenth Salzburg Academy on Media and Global Change. This year’s Academy gathered 73 students, 19 Faculty, and 20 visiting scholars around the theme of The Cost of Disbelief.

My aim is to continue developing my skills and knowledge, always looking for new opportunities and experiences.

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Telling stories is important for the future. If we only focus on selling things, we're not helping—not just our jobs but also our kids and their kids. Share something meaningful by inspiring, involving, and teaching your audience through stories. Instead of just selling, tell stories.

" I base all my work in the art of telling a good story "
Javier Siriani
Founder - Rende

PHOTOGRAPHY

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My personal freelance photography career began after I finished my carrear as Photographer in EAF (Escuela Argentina de Fotografía). I describe my photography as ‘people-led’. Although commercially I may move in other directions, people are what I am mostly interested in. With a passion for street photography and studio photography (Fine Art work), I prefer to wander the streets without preconceived ideas and a sense of curiosity. I bring this mind-set to my portraiture. In 2013, 2015 & 2019 I was shortlisted for two prestigious mobile photography awards: Venezuela Mobile Festival and MIRA Mobile Prize B&W.

  • Participed in PHOTOS X ARGENTINA. It is an initiative of a group of more than 100 Argentian photographers who joined together to contribute to the fight of the Covid-19, donating the entire revenue from the sale of their works, made through the site, to the «José de San Martin» Clinic Hospital, one of the most prestigious medical institutions in the country.
  • FoLa Photo Market – Amig@ Artista. I participated with the Polaroid Project called «Black» |  December – January, 2019.
  • Featured Artist in the Flamantes Book Edition 2019 (Spain).
  • Finalist in MIRA Mobile Prize B&W 2019. A Photography was selected to be featured in the collective exhibition, opening on February 23rd, 4pm at MIRA FORUM in Porto, Portugal.
  • FoLa Photo Market – Amig@ Artista. (Participated with 3 Photography) |  December, 2018.
  • Annual Festival Motivarte – Photo Book «Huella» | December, 2018.
  • International honorific mention in the Iphoneografía Awards in Venezuela. (2013 & 2015). News in the “El Nacional” newspaper.
  • CONTRASTE PHOTOGRAPHY MAGAZINE: Revista Contraste (Argentina) –04-18
  • Epecuén Essay (Mobile Photography) published in No Mirror Magazine. (Brasil, 2017)

FOUNDER - POPCKORN PROJECT (2010-2020)

POPCKORN’S MISSION IS TO COMMUNICATE STORIES THROUGH SMART CONTENTS.

Our mission is to communicate stories through smart contents. Our role is expand and strengthen the power of real-time storytelling, encourage digital artist, provide a space for meeting, discussion and sharing knowledge on this new photography paradigm. Visual Literacy though (mobile) photography is made possible, in part, with support from brands and the Social Media Community.
Visual Narratives, exploring the world through the lens of mobile phones. Capturing, editing and sharing moments as they happen.

  • We developed the first Mobile Photography Gallery and Festival in Argentina and Brazil – FoLa (Fototeca Latinoamericana, Argentina) and MIS (Museum of image and sound, Brazil).
  • We develop Digital Workshop ad hoc for brands (E.g Adidas, Editorial Perfil, Google, Samsung, FWTV, Turner Broadcasting Latin America)
  • Mobile Photography Workshops in Shanty Towns: With the aim of promoting social integration and the socialization of the artistic experience, we offer free mobile photography workshops associated with the ONG and Argentinian Catholic University. We believe in art as a valuable resource that allows human beings to display their essence and develop their creative abilities, even in an adverse or hostile reality. Our conviction is that visual arts – especially photography – fosters new expressive, communicational and technical skills in children and young people in vulnerable situations. Objective: Build a circuit of young mobile photographers from different neighborhoods of the city and have first-hand urbanization of their neighborhoods and personal experiences.

 

ABOUT THIS WEBSITE

JAVIERSIRIANI.COM is online since 2005. This is the 18th version and all of them were designed by me

FAQ´s

Who are your influences? Ansel Adams, Robert Doisneau, Henri Cartier-Bresson, Ernst Haas, Mary Ellen Mark, Elliott Erwitt, Sebastio Salgado, Cecil Beaton, Fan Ho, Don McCullin, Diego Ortiz Mujica, Steve Jobs and Gustavo Cerati.

What camera do you use? Leica & Sony Cameras. Mostly the Leica Q2 Monochrome and D-Lux Typ 109. I also use the Sony A7R III with different lens. I use a variety of Mobile Phones. I love polaroids!

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