“You don’t take a photograph, you make it.” – Ansel Adams
Magister in Content Management, graduated in Advertising and Institutional Communication & Photographer. Specialized in New Media, Digital Transformation. Marketing Growth Hacking and Digital Strategy. I am also Professor in Communication, Media & Marketing at Pontifical Catholic University of Argentina. My research expertise includes digital/ mobile media consumption, branding, and strategic management in emerging media / communications industries. My current studies include A.I. in media, media brand trust assessment, media transformation, audience engagement conceptualization/ measurement, mobile media content development and marketing and cross-platform audience behavior.
I base all my work in the art of telling a good story.