Argentinian-born, with Italian roots, currently living in Buenos Aires. I am an artist, advertiser and brand strategist with 17+ years of experience in creativity, branding, innovation and business.

I worked with photography, manage digital contents, develop websites / apps, develop digital business for several companies. My experience with digital products helps me understand the needs of a product team living in an agile environment. My research expertise includes digital / mobile media consumption, branding, Marketing Growth Hacking and strategic management in emerging media / communications industries. My current studies include A.I. in media, media brand trust assessment, media transformation, audience engagement conceptualization/ measurement, mobile media content development and marketing and cross-platform audience behavior.

I have a degree in Communications (Pontifical Catholic University of Argentina), a Master’s degree in management Content (Austral University), Photographer at Argentinian School of Photography, Website Design at Da Vinci School, Bachelors Degree in Latin America Photography at Motivarte School of Photography and Postgraduate degree in Digital Business (Pontifical Catholic University of Argentina)

I became an early digital content strategist while working as a Mobile Producer in the digital teams of Claxson (Playboy TV Latin America, FTV, Infinito, Much Music, Venus and G Channel). I joined as Content Distribution Coordinator at The Walt Disney Company Latin America in 2008, and 3 years later I worked as Digital Product Manager at Turner Broadcasting System Latin America. In 2015, I moved to Sao Paulo, and I worked in the Brazilian Team to improve the digital content. After this amazing experience, I managed the MCN called UPlay for Telefe (Argentina). In 2016, I started to work in VIACOMCBS as Multiplatform Manager for Comedy Central, MTV and Paramount Network Latin America. I led the multiplatform programming content for Comedy Central, MTV and Paramount Network, developing the content strategy for all non-linear platforms. In 2020 (During the pandemic) I joined LA NACIÓN as Lead Commercial Digital Development. I collaborated with LN´s partners to create experiences, products and services. I worked on the launch of LN Propiedades, LN Campo, LN Bienestar and LN Movilidad.

Since 2022, I work as Head of Ad Solutions Team at Futbol Sites / Playmaker. Our goal is to be the center of excellence for ad digital content experiences, connecting with fans though powerful storytelling. Leading the Bench Brand Lab (Branded Content & Creative Hub), Advertising BI & Research and the Media Strategy & Client Solutions Team.

Regarding my professional experience, I worked either in product or content side with goals in maximizing sales, revenue, market share and profit margins. Explore new growth opportunities systematically in any part of the customer journey, from awareness through marketing to brand ambassadors by optimizing the product.

I had a weekly review about Digital Media Trends on the Radio Program “El exprimidor de Ari Paluch” and “Estilo Anama” (with Anama Ferreira). I gave workshops about Mobile Photography at Distrito Audiovisual de la Ciudad de Buenos Aires, Samsung, Editorial Perfil , Adidas Running Team, Catholic University at Buenos Aires, Turner Broadcasting System Latin America, Austral University, FEMSA (Coca-Cola) and Google. In Google, I gave in the You Tube Creator Camp 2015, for the best digital creators in Latin America. The workshops teach of how hone their skills on creative storytelling and tell a perfect story by a combination of photography, text and video, using only a simple tool like a mobile device.

I am one of the early pioneers and leading artists of the Mobile Photography revolution in Latin America since 2010. I Founded Popckorn Project and BAMF (Buenos Aires Mobile Festival). It was set up to promote the best work in the genre, and to give a platform to talented yet unrepresented photographers. Snack Photography doesn´t mean ephemeral or superficial.

I am a professor at Pontifical Catholic University of Argentina (Argentina) since 2013. (Marketing, Digital Media, Media Planning, Marketing Innovation & Digital Management Content).

In 2019, I participated as Faculty in the thirteenth Salzburg Academy on Media and Global Change. This year’s Academy gathered 73 students, 19 Faculty, and 20 visiting scholars around the theme of The Cost of Disbelief.

My aim is to continue developing my skills and knowledge, always looking for new opportunities and experiences.