Who are your influences?
Ansel Adams, Robert Doisneau, Henri Cartier-Bresson, Ernst Haas, Mary Ellen Mark, Elliott Erwitt, Sebastiao Salgado, Cecil Beaton, Fan Ho, Don McCullin, Diego Ortiz Mujica, Steve Jobs and Gustavo Cerati.
About
Javier Ignacio Siriani
Strategic Digital Media & Marketing Expert focused on brand growth, audience engagement, and revenue-driven digital experiences. Specialized in Growth Marketing, Digital Strategy, Content Marketing, Photography, and Media Innovation. University Professor and storyteller passionate about building meaningful connections between brands, culture, and people.
«I BREATHE DIGITAL,
AND CONTENT BEATS STRONGLY
IN MY BLOOD.»
Professional Experience
Javier has built a multidisciplinary career across media, entertainment, advertising, publishing, and digital platforms.
He began his career in digital content strategy and mobile media at Claxson, managing digital platforms for brands such as Playboy TV, MuchMusic, and FashionTV.
He later joined The Walt Disney Company as Content Distribution Coordinator before moving into a Digital Product Manager role at Turner Broadcasting System, where he focused on digital products and audience growth initiatives.
In 2015, Javier relocated to São Paulo to contribute to digital content development within the Brazilian market. He subsequently managed UPlay, Telefe's MCN platform in Argentina, strengthening his expertise in content ecosystems and digital audience management.
In 2016, he joined Paramount Global (formerly ViacomCBS) as Multiplatform Manager for Comedy Central, MTV, and Paramount Network Latin America. There, he led multiplatform programming, digital content strategy, and non-linear audience experiences across the region.
During 2020, Javier joined La Nación as Lead Commercial Digital Development, collaborating on the creation of innovative digital products and audience experiences, including LN Propiedades, LN Campo, LN Bienestar, and LN Movilidad.
In 2022, he became Head of Ad Solutions at Playmaker / Futbol Sites, leading a 23-person multidisciplinary team focused on branded content, creative strategy, advertising innovation, media research, and storytelling-driven fan engagement.
In 2024, Javier joined Lanzallamas as Director, helping brands develop integrated marketing, creative, and technology-driven strategies. The agency has worked with companies including Under Armour, Levi's, PedidosYa, and Johnson's Baby, while earning international recognition at Cannes Lions International Festival of Creativity and Effie Awards.
Today, Javier leads marketing strategy and execution across Paper Street Media’s SVOD platforms, focusing on audience growth, brand positioning, premium storytelling, and AI-driven marketing innovation. Based between creative strategy and performance marketing, he oversees cross-functional teams across creative production, email marketing, copywriting, SEO, and brand strategy — building scalable marketing systems designed to drive visibility, engagement, retention, and sustainable business growth.
YouTube Creator Camp, 2015
Motorola / FOLA
IAB Now, 2020
OHLALA! / La Nación
Digital Workshop
Salzburg Academy
Academic Background
- Bachelor's Degree in Communications — Pontifical Catholic University of Argentina
- Master's Degree in Content Management — Austral University
- Postgraduate Degree in Digital Business — Pontifical Catholic University of Argentina
- Photography Studies — Escuela Argentina de Fotografía
- Website Design Studies — Escuela Da Vinci
- Latin American Photography Program — Motivarte
Teaching & Academic Contributions
Javier is also a university professor and lecturer specializing in marketing, digital media, branding, innovation, and content strategy.
- Pontificia Universidad Catolica Argentina
- Universidad de La Sabana
- Universidad de Buenos Aires
- UCES
In 2019, he participated as Faculty at the Salzburg Academy on Media and Global Change, contributing to discussions around media, communication, and global trust in the digital era.
Vision
Javier Siriani combines creativity, strategic thinking, technology, and storytelling to help brands, media companies, and digital products grow through meaningful audience connections and innovative marketing strategies.
His mission is to continue building brands, experiences, and media ecosystems that merge creativity, culture, technology, and business impact in an increasingly AI-driven world.
Telling stories is important for the future. If we only focus on selling things, we're not helping—not just our jobs but also our kids and their kids. Share something meaningful by inspiring, involving, and teaching your audience through stories. Instead of just selling, tell stories.
FAQ's
What camera do you use?
Leica & Sony Cameras. Mostly the Leica Q2 Monochrome, Leica M9 and D-Lux Typ 109. I also use the Sony A7R III with different lens. I use a variety of Mobile Phones. I love polaroids!